Latest CTV Advertising
Yahoo and Tubi Expand Buyer Access to CTV Ad Inventory
By Jon Lafayette published
Yahoo and Fox’s Tubi streaming platform said they expanded their relationship, giving buyers direct access to Tubi inventory and making it easier to buy and plan campaigns using connected TV.
Iris.TV Working With SpringServe To Deliver Contextual Data for CTV
By Jon Lafayette published
Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.
Talon, MadHive Connect OTT and Digital Outdoor Advertising
By Jon Lafayette published
Audience data used to deliver outcome-based campaigns
Magnite Acquires SpringServe for $31 Million
By Jon Lafayette published
Magnite said it acquired SpringServe, an ad serving platform for connected TV, for $31 million.
CTV Ads More Relevant to Consumer, Says Engine Study
By Jon Lafayette published
Interactive ads garner attention
CTV Ad Spending Up 84% in 1st Quarter: TVSquared
By Jon Lafayette last updated
Ad spending on connected TV jumped 84% in the first quarter of 2021 compared to the same quarter a year ago, according to a new report from TVSquared.
MadHive First To License Panel Data from HyphaMetrics
By Jon Lafayette published
New insights into device usage will help steer CTV campaigns
Premion Expands Deal With Polk To Help Auto CTV Campaigns
By Jon Lafayette published
Data about vehicle buyers provides targeting, attribution
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