Latest CTV Advertising
Frndly TV Picks Magnite as Ad Server, Supply-Side Platform
By Jon Lafayette last updated
Frndly TV, the low-cost streaming service featuring family friendly programming, said it selected Magnite as its ad server and supply-side ad platform.
BMO Analyst Initiates Coverage of Innovid With ‘Outperform’ Rating
By Jon Lafayette last updated
Daniel Salmon sees CTV soon accounting for 50% of revenue
Pixability Optimizes CTV Campaign To Put Lift in Saucony Running Shoes
By Jon Lafayette published
A CTV campaign for Saucony running shoes broke the tape by using Pixability’s optimization and insights platform to supplement YouTube with ads on Amazon Fire TV and Roku.
Fraud Playing Scrooge as CTV Advertising Spikes During Holidays
By Jon Lafayette last updated
Bah, humbug! As advertising on connected TV spikes during the holiday season, fraud and invalid traffic are dropping lumps of coal into the industry’s wassail bowl.
Mediaocean Gets Patent For CTV Ad Verification
By Jon Lafayette last updated
Technology identifies fraudulent and non-suitable inventory before ads are served
LiveRamp Adds Captify Search Data For CTV, Addressable TV
By Jon Lafayette last updated
Captify, which gathers search data from the web, is bringing that information to the connected TV and addressable TV market through an integration on the LiveRamp platform.
Viant Integrates iSpot.TV Data Into Adelphic Software
By Jon Lafayette last updated
Deal enables measurement of OTT campaign frequency and outcomes
Tremor Int’l Gets Exclusive Access to VIDAA Smart Set ACR Data
By Jon Lafayette last updated
Deal opens door for ad targeting and measurement
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