Latest CTV Advertising
tvScientific Launches Academy To Boost CTV Ad Performance
By Jon Lafayette published
tvRoom Community will offer advice about tools, tactics and best practices
BrightLine Puts Pedal To the Metal With New CTV Ad Formats
By Jon Lafayette published
More robust interactive commercials promise higher engagement
CTV Viewers Pay More Attention, Do More Co-Viewing: Study
By Jon Lafayette published
LG Ad Solutions and TVision identify ways to optimize CTV advertising
CTV Ad Spending Reached $1 Billion in June, Vivvix Says
By Jon Lafayette published
Spending on AVOD was up 79% in 2022
Viant Stock Jumps 29% On Rebound In CTV Growth
By Jon Lafayette published
Ad tech company cuts 2Q net loss as revenue grows 12%
CTV Accounts for 50% of Global Retail Video Impressions: Innovid
By Jon Lafayette published
Dynamic video ads increased 29% in 2022
Advertisers Shifting Ad Dollars to CTV, Premion Survey Finds
By Jon Lafayette published
62% are moving funds from digital, social and linear TV
TVision’s Total View Offers Linear, CTV Person-Level Measurement
By Jon Lafayette published
Panel gauges impressions based on viewer attention
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