Latest CTV Advertising
The Trade Desk Adds Innovid Measurement in U.K., Germany
By Jon Lafayette published
Advertisers get incremental reach measurement for CTV campaigns
Premion Gets Brand-Safety Seal From Trustworthy Accountability Group
By Jon Lafayette last updated
CTV ad platform receives second TAG certification
Magna Sees 2023 Video Ad Revenue Falling Despite Big CTV Increases
By Jon Lafayette last updated
National linear TV seen dropping 5.8%
CTV Accounts for Most CPG Digital Video Ad Impressions: Innovid
By Jon Lafayette published
Majority of advertisers include QR code or interactive content in commercials
Magnite Says Kroger Retail Data Will Create Scale In CTV for CPG Clients
By Jon Lafayette published
First party info on shoppers unlocks new opportunities for brands
Google Will Guarantee CTV Buys Via Display & Video 360 Using Nielsen’s DAR
By Jon Lafayette published
Programmatic guaranteed extended to more exchanges
Half of Innovid's Ad Impressions Were CTV During Second Quarter
By Jon Lafayette published
CTV impression volume up 23%
DoubleVerify Sees Less ‘TV Off’ Ad Fraud With ‘On-Screen’ Certification
By Jon Lafayette published
Certified campaign shows higher attention levels
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