TVision Introduces Campaign Measurement Tool For CTV

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TVision said it introduced CTV Campaign Measurement, a new product that gives advertisers, media series and measurement companies a unified look at CTV ad campaigns.

CTV Campaign Measurement provides a view into where CTV ads ran and the quality and true reach of those impressions.  The data allow advertisers and other to compare the permanence and value of ads across CTV apps, including CtV walled garden.

“The existence of walled gardens and their siloed and app-specific reporting mechanisms has created a real challenge for advertisers seeking to understand true reach and impact of their campaigns,” explains Yan Liu, CEO of TVision. “With our CTV Campaign Measurement advertisers are able to answer the important question: where did my ads run, and where did they work best?”

Also Read: iSpot Buys TVision Stake in $16 Million CTV Ratings Deal

Vevo is one of the TVision clients giving CTV Campaign Measurement a try.

“There is a dramatic difference in ad campaign impact when viewers actively engage with the content they are watching on the screen," explains Rob Christensen, senior VP, Global Advanced TV at Vevo." We want our brand partners to understand the true value of their investments in Vevo, and the best way to prove that value is with apples-to-apples comparisons of campaign performance across all TV platforms. TVision’s CTV Campaign Measurement allows us to deliver transparent insights to our advertisers.” ■

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.