Latest TVision
State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms
The day after the Super Bowl is a big day for TV research companies looking to measure the impact and popularity of commercials that aired during the big games.
How Relevant Is T-Mobile’s TVision? It Didn’t Come Up Once During Thursday’s Q4 Earnings Call
The wireless giant did say that its 5G customers are using 15% more data vs. 4G LTE subscribers
T-Mobile’s Sievert: TVision Is ‘Not a Massive Profit Center’
CEO throws cold water on wireless company’s vMVPD service just two months after launch
iSpot Adds Demographics to Cross-Screen Measurement
Person-level data measures delivery against ad buying currency in real time
T-Mobile Deploys Quick Fix for Programmer Disputes
Catching flak from Discovery, ViacomCBS and other media companies for confining their channels to the down-tier ‘Vibe’ service, wireless carrier stuffs networks into premium 'Live' bundles
TVision Launches Person-Based Advanced Audience Projections
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
T-Mobile TVision Raises Competitive Concerns for Sling TV, Philo
The Uncarrier’s new pay TV service matches up against these specific incumbents well in terms price and channel selection, and executives have noticed
TVision: The Video Multi-Tool T-Mobile’s Wireless Rivals Lack
Review: Flexible offering gives ‘Uncarrier’ a leg up on bundling TV entering the fixed 5G era
