The day after the Super Bowl is a big day for TV research companies looking to measure the impact and popularity of commercials that aired during the big games.
The wireless giant did say that its 5G customers are using 15% more data vs. 4G LTE subscribers
Catching flak from Discovery, ViacomCBS and other media companies for confining their channels to the down-tier ‘Vibe’ service, wireless carrier stuffs networks into premium 'Live' bundles
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
The Uncarrier’s new pay TV service matches up against these specific incumbents well in terms price and channel selection, and executives have noticed
Review: Flexible offering gives ‘Uncarrier’ a leg up on bundling TV entering the fixed 5G era
Discovery CEO David Zaslav said that it is currently in a dispute over how Discovery’s channels are being offered on T-Mobile’s new TVision pay-TV service.
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