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Latest about TVision

TVision WNBA attention
WNBA Games Draw Viewer Attention, TVision Finds

By Jon Lafayette Published

Caitlin Clark, Ion score for advertisers

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Alan Ritchson as 'Reacher'
Attention to Connected TV Ads Grew in Q1, TVision Study Finds

By Jon Lafayette Published

Amazon’s ‘Reacher’ was top show; ‘Road House’ led movies

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Fubo rebranding spot
Fubo Grabs Viewer Attention, According to TVision Study

By Jon Lafayette Published

One advertiser saw 67% more attention for ads on Fubo compared to other connected TV apps

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Tom Hanks
Tom Hanks Headlines Content at A+E Networks Video Upfront

By Jon Lafayette Published

New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform

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Taylor Swift and friends watch Super Bowl
34% of Households Streamed Super Bowl Game, Up from 28%, TVision Says

By Jon Lafayette Published

Viewers paid attention to Taylor Swift, both men and women

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Apple TV Plus series 'Ted Lasso'
‘Ted Lasso,’ ‘Top Gun,’ Taylor Swift Lead TVision’s 2023 CTV Highlights

By Jon Lafayette Published

Ad-supported subscription services grow

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LG Ads
CTV Viewers Pay More Attention, Do More Co-Viewing: Study

By Jon Lafayette Published

LG Ad Solutions and TVision identify ways to optimize CTV advertising

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Family watching TV
Ad-Supported Apps Draw 66% of Connected TV Viewing: TVision Report

By Jon Lafayette Published

Attention drops as more viewers turn to ad-supported streaming

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'Pawn Stars' on History
A+E Networks Signs With TVision for Linear, CTV Measurement

By Jon Lafayette Published

Programmer gets attention metrics and program-level competitive intelligence

Advertising
TVision Sensor
TVision, DoubleVerify Team Up To Bring Attention Metrics to CTV

By Jon Lafayette Published

Beta version of integration to be available in second half of 2023

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