Latest TVision
T-Mobile TVision Raises Competitive Concerns for Sling TV, Philo
By Daniel Frankel last updated
The Uncarrier’s new pay TV service matches up against these specific incumbents well in terms price and channel selection, and executives have noticed
How Relevant Is T-Mobile’s TVision? It Didn’t Come Up Once During Thursday’s Q4 Earnings Call
By Daniel Frankel last updated
The wireless giant did say that its 5G customers are using 15% more data vs. 4G LTE subscribers
State Farm, Dexcom Super Bowl Spots Score With Ad Research Firms
By Jon Lafayette published
The day after the Super Bowl is a big day for TV research companies looking to measure the impact and popularity of commercials that aired during the big games.
iSpot Adds Demographics to Cross-Screen Measurement
By Jon Lafayette published
Person-level data measures delivery against ad buying currency in real time
T-Mobile Deploys Quick Fix for Programmer Disputes
By Daniel Frankel published
Catching flak from Discovery, ViacomCBS and other media companies for confining their channels to the down-tier ‘Vibe’ service, wireless carrier stuffs networks into premium 'Live' bundles
TVision Launches Person-Based Advanced Audience Projections
By Jon Lafayette published
TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.
TVision: The Video Multi-Tool T-Mobile’s Wireless Rivals Lack
By Daniel Frankel published
Review: Flexible offering gives ‘Uncarrier’ a leg up on bundling TV entering the fixed 5G era
TVision Launches CTV Ad Measurement Platform
By Jon Lafayette published
TVision is jumping into the fast-growing CTV arena with a platform that measures attention and engagement across streaming apps.
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