Latest TVision
TVision’s Total View Offers Linear, CTV Person-Level Measurement
By Jon Lafayette published
Panel gauges impressions based on viewer attention
Premion CTV Inventory Study Finds Higher Co-Viewing, Attention
By Jon Lafayette published
Advertisers get larger audiences
Study Points To Ways Sponsors Can Gain Attention on Connected TV
By Jon Lafayette published
Publicis, Yahoo find key differences between platforms
YouTube Is the First App CTV Users Choose When They Fire Up Their Smart TVs ... By a Lot, Study Finds
By Daniel Frankel published
More than twice as many streaming consumers choose to peruse YouTube than the next closest competitor, The Roku Channel, according to an opt-in panel of 5,000 homes
Viewing of Ad-Supported CTV Apps Up 55% Since 2020, TVision Reports
By Jon Lafayette published
Average home uses 7.3 apps
TVision Introduces Campaign Measurement Tool For CTV
By Jon Lafayette published
Advertisers can compare performance across apps
iSpot Buys TVision Stake in $16 Million CTV Ratings Deal
By Jon Lafayette last updated
iSpot gets exclusive person-level data from TVision panel
Viewers Are Paying Attention to Political Advertising: TVision
By Jon Lafayette last updated
Independent voters are particularly engaged, study finds.
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