Latest CTV Advertising
CTV’s Share of Video Impressions Topped Mobile in 2021: Innovid
By Jon Lafayette published
Interactive campaigns with QR codes increase
IAB: Connected TV Advertising Will Rise 39% to $21.2 Billion
By Jon Lafayette last updated
Video ad buyers call CTV a ‘must buy’
DoubleVerify CEO Sees Netflix Growing CTV Advertising By 50%
By Jon Lafayette last updated
Mark Zagorski expects 40 million subscribers to pick ad-supported version of Netflix
Xandr Launches Inventory Library To Make Finding CTV Deals Easier
By Jon Lafayette published
Buyers get access to a premium video catalog
FreeWheel Launches New CTV Campaign Planning Technology
By Jon Lafayette published
Self-serve platform calculates deduplicated reach against linear TV
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
By Jon Lafayette published
Clients get better access to premium connected TV inventory with less opportunity for fraud
Sabio Agrees To Acquire Vidillion, Adding Access to CTV Inventory
By Jon Lafayette published
AppScience would help improve campaign performance
Google DSP Offers Ad Frequency Controls Across CTV Apps
By Jon Lafayette published
Brands get 5% reach per dollar increase
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