CTV Advertising

Latest about CTV Advertising

Wurl Chart

Wurl Study Finds 4% of CTV Viewers Tune Out Each Minute During Ad Breaks

By Jon Lafayette published

Contextual matching can reduce viewer loss

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A stack of money

61% of CTV Advertisers Plan To Increase Spending: Survey

By Jon Lafayette published

Study from Premion, Advertiser Perceptions finds average increase of 21%

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Yahoo Advertising

CTV Commercials Deliver More Attention Than Other Digital Video Formats: Research

By Jon Lafayette published

Yahoo, Omnicom, Amplified Intelligence team up for study

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GumGum

GumGum Says In-Video Ad Units Boost Attention 30%

By Jon Lafayette published

TVision panel measures CTV viewer behavior

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Alan Ritchson as 'Reacher'

Attention to Connected TV Ads Grew in Q1, TVision Study Finds

By Jon Lafayette published

Amazon’s ‘Reacher’ was top show; ‘Road House’ led movies

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Kargo

Kargo Gives Buyers More Detail on CTV Campaigns

By Jon Lafayette published

New product provides series titles, episode names and contextual clues

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Magnite logo

Magnite Working With Captify To Target CTV Ads With Search Data

By Jon Lafayette published

Searches can reveal interests and purchase intent

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PubMatic

PubMatic Will Use Instacart Data To Target CTV Commercials

By Jon Lafayette published

GroupM, Mars sign up

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Innovid

CTV Share Of Digital Video Impressions Rose To 53%, Innovid Reports

By Jon Lafayette published

Interactive ads hold viewers’ attention longer

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Magnite logo

Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

By Jon Lafayette published

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

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