Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier

By Jon Lafayette
( Broadcasting & Cable )
published

Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery

Magnite logo
(Image credit: Rafael Henrique/SOPA Images/LightRocket via Getty Images)

Media buyers using Mediaocean’s Prisma platform will be able to plan, execute and reconcile ad campaigns on connected TV directly from programmers who work with Magnite through a new exclusive partnership the two companies have formed.

Magnite’s ClearLine has CTV and digital video inventory from media companies including including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fox Digital, LG Ad Solutions, Vizio, and Warner Bros. Discovery.

The arrangement comes as more viewers are streaming programming and marketers are looking for simpler, more effective ways to buy CTV ad inventory to reach them.

“By integrating Magnite’s ClearLine solution into Prisma, we’re creating the most streamlined and automated process to buy streaming inventory directly from sellers,” Ramsey McGrory, chief development officer at Mediaocean, said.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.