Latest CTV Advertising
Connected TV Giving Ad-Supported TV a Boost, Researchers Find
By Jon Lafayette last updated
Advertiser Perceptions, Hub Research find 54% of advertisers will increase CTV spending over the next 12 months
BrightLine Launches Expanded Suite of CTV Advanced Advertising Products
By Jon Lafayette published
OTT Accelerator includes upgraded interactive ad unit, programmatic buying, an intelligence engine and verification
Dentsu Signs Up for New Innovid Converged Measurement Platform
By Jon Lafayette published
InnovidXP is based on billions of TV impressions and an ad serving footprint covering 88% of U.S. CTV homes
SpringServe Using Iris.TV Data To Forecast CTV Ad Audiences
By Jon Lafayette published
Publishers and advertisers can transact at the video level
GroupM, iSpot Study Finds $1 Billion in CTV Ads Being Counted When TV Is Off
By Jon Lafayette last updated
Streaming impressions overcounted by an average of 8% to 10%
Pixability Working With Iris.TV To Extend Brand Suitability Across Connected TV
By Jon Lafayette published
Deal supports contextual ad experiences
Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions
By Jon Lafayette published
30-second commercials dominate in digital video
Google Brings Segments to CTV Ad Inventory
By Jon Lafayette published
Advertisers can buy Hulu, Peacock YouTube through Display & Video 360 DSP
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