ViacomCBS Sets Paramount Plus Prices at $4.99 and $9.99 a Month
Premium offering has more programming, no commercials
ViacomCBS said that it will be pricing Paramount Plus at $4.99 a month for an ad supported version and $9.99 a month for an ad free version.
The $4.99 price is lower than CBS All Access’s $5.99 a month price for the version with ads. The premium price is the same.
Tom Ryan, who heads ViacomCBS’s streaming operations, said the premium version will also offer a broader selection of shows, movies and live sports.
Also Read: ViacomCBS Claims U.S. Streaming Subscribers Climb to 19.2 Million
ViacomCBS Expects Streaming Revenues of $7 Billion in 2024
Paramount Plus To Get Theatrical Films Earlier
Paramount Plus Will Offer New ‘Frasier’ Series
‘60 Minutes Plus’ Coming to Paramount Plus March 4
Shari Redstone: This Is Not Your Father’s ViacomCBS, or My Father’s
ViacomCBS Claims U.S. Streaming Subscribers Climb to 19.2 Million
Paramount Plus: A Reboot-filled Mountain of Streaming Featuring Star Trek, Sponge Bob, Early Movie Debuts
The premium product will launch March 4. The basic product will launch in June. It will have NFL football, all of the Paramount Plus original programming, and all CBS programming on demand, but will not have the live linear CBS feed that CBS All Access has.
Ryan also said that the company was going to offer bundles of Paramount Plus with the company’s other premium direct-to-consumer services, including Showtime and BET Plus.
The company also has a “Super Funnel” strategy that will guide viewers from the free service Pluto TV to its subscription services.
A Showtime channel on Pluto TV has let viewers sample shows and convert them to subscribers.
A similar Paramount Plus channel will be added to Pluto, Ryan said.
The company is also looking to add buttons to its services that will let users add additional services with a click.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.