Broadcast coverage of Super Bowl LV will also stream unauthenticated and for free on the CBSSports.com, the CBS Sports app. The big game will also be free on Verizon properties including Yahoo Sports, on NFL digital properties and NFL team mobile properties.
The Super Bowl will also be available in Spanish on ESPN Deportes and ESPN digital platforms.
“We’re excited to broaden the availability of our Super Bowl LV stream this year, and we look forward to building on the incredibly strong momentum NFL football is driving on CBS All Access as a cornerstone of the extensive live sports offerings available on the service,” said Jeff Gerttula, executive VP and general manager, CBS Sports Digital.
Parent company ViacomCBS is rebranding CBS All Access as Paramount Plus on March 4. The Super Bowl will provide a huge marketing platform for the streaming service.
CBS Sports HQ, the streaming sports network, will be live from Tampa, Super Bowl city, during the week, leading up to the game, with on-site programming and reports. It will have pre-game coverage and post-game analysis and highlights.
Last year, the Super Bowl drew 100.7 million including 2.6 million streaming viewers, up 31% from the prior year. Last year’s game was on Fox, but live streams were available on CBS All Access, CBSSports.com, the CBS Sports app and other venues.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.