Super Bowl

Average-minute rating was 143 million viewers, according to new custom survey

120.3 million watched the big game on CBS

Streaming sets record on Paramount Plus

Total is up 10.9%

Viewers paid attention to Taylor Swift, both men and women

But with CBS controlling the game production this year, virtually every streamer lagged worse than it did in 2023, according to Phenix's annual study

Two-week blackout ends as kickoff of big game neared

Spot airs in Kansas City, some Spectrum markets

Commercials in the big game cost $7 million, not including big names like Christopher Walken, Usher, Peyton Manning, Jenna Ortega and Post Malone

Streamer helps brands take advantage of big moments