Super Bowl

Jon Lafayette and John Nitti during Advanced Advertising Summit on April 27. — Advanced Ads: As Viewership Fragments, Engagement Is the Key Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention

Tampa Bay Buccaneers vs. New York Giants in 2020 — Operators Brace for Spike in NFL Costs Analysts expect big license-fee hikes to pay for 10-year, $95 billion pacts

Rob Gronkowski and Tom Brady of the Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida. — Super Bowl Ad Revenue Fell 6.4% to $400.7 Million Standard Media Index said average spot cost $4.7 million

Grid List

Latest Super Bowl

Rob Gronkowski and Tom Brady of the NFL Tampa Bay Buccaneers celebrate after defeating the Kansas City Chiefs in Super Bowl LV at Raymond James Stadium on Feb. 7, 2021 in Tampa, Florida.

Super Bowl Headed to ABC in New NFL Deal, Reports Say

By Jon Lafayette

The Super Bowl might be returning to ABC as part of a new deal between the National Football League and The Walt Disney Co., according to a published report that the league disputed.

Broadcasting & Cable

Android TV Still a Non-factor in Connected TV, Report Shows

By Daniel Frankel

Despite the hype in pubs like this one, a breakdown of OTT platform usage during the Super Bowl shows scant uptake of Google-enabled living room gadgets

NextTV

Super Bowl LV Viewing Trends

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV

Big Game insights from Vizio’s Inscape and Tubular Labs

Super Bowl Viewership Drops to 96.4 Million

By Jon Lafayette

Viewership of CBS Sports coverage of Super Bowl LV dropped to 96.4 million from 102 million last year, despite a big rise in streaming viewers.

Broadcasting & Cable

Tom Brady #12 of the Tampa Bay Buccaneers hoists the Vince Lombardi Trophy after winning Super Bowl LV at Raymond James Stadium on February 07, 2021 in Tampa, Florida. The Buccaneers defeated the Chiefs 31-9.

TV By the Numbers: Super Bowl Dominates the Week of Feb. 1-7

By Eleanor Semeraro, Analyst and Contributor, TV[R]EV

With insights from Vizio’s Inscape and iSpot

Broadcasting & Cable

Paramount Plus Gets Big Chunk of Super Bowl Promo Time

By Jon Lafayette

The Super Bowl gave Paramount Plus a promotional platform the size of a mountain.

Broadcasting & Cable

AT&T, Cox Media Group Settle Before Super Bowl

By Jon Lafayette

AT&T and Cox Media Group said they reached a new multi-year retransmission agreement, ending a blackout just hours before the start of the Super Bowl.

Broadcasting & Cable

A Dish technician standing outside a company van.

Dish, WINK-TV, Fort Myers, Fla., in Pre-Super Bowl Blackout

By Jon Lafayette

Dish Network subscribers in Fort Myers, Fla., found themselves blacked out by local CBS affiliate WINK-TV, the day before the Super Bowl because of a retransmission consent dispute.