Latest about Super Bowl
Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention
Analysts expect big license-fee hikes to pay for 10-year, $95 billion pacts
The Super Bowl generated $400.7 million in ad revenue for ViacomCBS, down 6.4% from the previous year, according to new figures from Standard Media Index.
Despite the hype in pubs like this one, a breakdown of OTT platform usage during the Super Bowl shows scant uptake of Google-enabled living room gadgets
The Super Bowl might be returning to ABC as part of a new deal between the National Football League and The Walt Disney Co., according to a published report that the league disputed.
The Super Bowl gave Paramount Plus a promotional platform the size of a mountain.
Viewership of CBS Sports coverage of Super Bowl LV dropped to 96.4 million from 102 million last year, despite a big rise in streaming viewers.
