CBS Claims Super Bowl Was Most-Watched Telecast Ever With 123.4 Million Viewers

By Jon Lafayette
( Broadcasting & Cable )
published

Streaming sets record on Paramount Plus

Pat Mahomes celebrates another Super Bowl victory
Pat Mahomes of the Chiefs celebrates another Super Bowl victory (Image credit: Getty Images)

CBS said its coverage of the Super Bowl was the most watched telecast in history, with total audience delivery of up 7% to 123.4 million average viewers across all platforms, based on fast national figures from Nielsen and data from Adobe Analytics.

About 202.4 million viewers watched all or part of the Kansas City Chiefs’ January 11 overtime win over the San Francisco 49ers, up 10% from last year.

Also Read: Super Bowl Overtime Was Money Time for CBS

There were 120 million viewers on CBS, the largest audience ever for a single network, the broadcaster said.

Paramount Plus also had a record-setting audience, establishing a record for the most-streamed Super Bowl in history. CBS did not say how many people streamed the game.

Earlier, Nielsen rival iSpot.tv reported that 126.6 million people watched the Super Bowl, up 10.9% from last year.

Final Nielsen numbers are expected Tuesday. 

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.