Vevo Brings Music Star J Balvin to NewFronts

 J Balvin Vevo NewFront
J Balvin (Image credit: Vevo)

Global musical sensation J Balvin will have ad buyers tapping their toes at music video network Vevo’s NewFront presentation on May 4.

“We’re thrilled to conclude our show with a very special live performance by superstar J Balvin, who exemplifies the future of our business with his global presence,” said Kevin McGurn, president of sales & distribution for Vevo. “He is proof that cultural content can have powerful mass appeal.”

Balvin is consistently one of Vevo’s most viewed artists. Often programmed on FAST channels such as Vevo Latino and Vevo Reggaeton & Trap, Balvin has several music videos, including Mi Gente with Willy William and Ay Vamos, in Vevo’s Billion Views Club.

In addition to Balvin, Vevo will be pitching how its large network of FAST channels gives it national reach that is reflective of the U.S. population with a variety of content that enables it to help advertisers reach their target consumers.

“Home to over 800,000 music videos, Vevo has become the largest and fastest growing connected television network in the world,“ McGurn said. “Through a combination of platform-level scale, network-level transparency, and brand safety for advertisers, Vevo is also a major destination for ad dollars. With the long-lasting star power of the music industry's biggest names, no other TV network reaches 35 million consumers every single day.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.