Latest about Marketing
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Integration increases competition for programmer inventory
Vizio Home Screen Drives Viewers To Ashley Furniture Stores
Sponsorship results in big share of foot traffic
GroupM Expands Access to Fusion Retail Media Data to More Clients
Retail media expected to generate $125.7 billion in spending in 2023
73% of Marketers Say They Use Addressable Advertising: Survey
Go Addressable finds measurement becoming less of a challenge
TelevisaUnivision Finishes Upfront With Gains in Pricing and Volume
80% of linear-TV buyers also bought streamer ViX
Warner Bros. Discovery Realigns Advertising Sales Organization
Marybeth Strobel, Greg Regis lead agency-focused teams; Jon Diament heads sports sales
NewsNation Seeing 20% to 25% More Ad Sales Volume in Upfront Market
15 more advertisers have signed up
Fox Wraps Upfront With Gains In Sports, News, Tubi
Sellout rate increases for unscripted, animated primetime slate
