Latest about Marketing
FX, Hulu Unsheath Super Bowl Ad For ‘Shogun’
Commercial urges viewers to watch 2 1/2-minute trailer online
Promax Set To Become Global Entertainment Marketing Academy
New moniker an ‘acknowledgment of the dynamism in our industry,’ says president Stacey La Cotera
Will 2024 Be the Year of Self-Service TV Advertising? (B+C Guest Blog)
CTV’s explosive growth could lead to a sea change
Nexstar Plans Private Upfront Dinner for Advertisers April 11
STRAPLINE Company will pitch The CW, NewsNation, AntennaTV, Rewind, stations
Disney is Letting Advertisers Buy Disney Plus, Hulu Together (CES 2024)
‘Disney Magic Words’ for marketers are on the way
VideoAmp Lays Off 20% of Staff, Hires Peter Liguori to Replace Founder and CEO Ross McCray
McCray will remain on the board for video measurement startup
Why Amazon Is About To Blow Up the TV Ad Market (Wolk)
What’s going to happen later this month when Prime Video activates an OTT advertising base that’s three times as big as Netflix’s?
Peacock To Stream Commercial-Free 4th Quarter in Bills-Chargers Game
Reduced ad load presented by Capital One, Hyundai, Walmart
