Latest about Marketing
U.S. TV Ad Spending To Drop 5.1% to $52.3 Billion, GroupM Forecasts
Gains by connected TV don’t fully offset traditional TV losses
Peacock Available Free to Instacart Plus Customers
Offer promoted during ‘Christmas at Rockefeller Center’ special
Advertisers Plan To Boost Addressable Spending: Survey
Go Addressable finds more advertisers ready to give targeted TV ads a try
Will Self-Serve Get Small Advertisers to Embrace TV? (Wolk)
The television industry has come to realize that there are millions of small companies that could be running television commercials but are not
Viewers, Ad Buyers Diving Into FAST, Comcast-Xumo Study Finds
84% of buyers expect to increase FAST spending in 2024
Allen Media Group Taps DatafuelX for Data-Driven Linear Ad Campaigns
Advertisers can target advanced audiences on The Weather Channel
Netflix’s New Ad Chief Touts Growth to 15 Million Users
Amy Reinhard touts ad formats, sponsorships
Amazon Launches Sponsored TV To Bring Smaller Brands Into Streaming
Self-service system available with no minimum spending commitment
