Marketing
Explore Marketing
Latest about Marketing

Fubo’s Maximum Effort Channel Brings Back ALF in Series, Branded Content
By Jon Lafayette published
Mint Mobile, Fubo, Hims, MNTN, Ring get messages from Paul Fusco’s furry alien

AMC Signs Shark Beauty, SheaMoisture, Boost Mobile as Sponsors of Harlem Festival of Culture
By Jon Lafayette published
MC Lyte, Reginae Carter from ALLBLK and WE TV to participate

TelevisaUnivision Says It Gained Share In Upfront Market
By Jon Lafayette published
Volume up mid-single digits in an otherwise down market

NBCUniversal Finishes Upfront With Big Events Making Up for Weak Market
By Jon Lafayette published
Paris Olympics generate $100 million in sales from new advertisers

Nielsen Expands Deal To License Viewing Data From Comcast
By Jon Lafayette published
Return-path data to be incorporated into Nielsen One, local TV measurement

Univision Sees 24% Ad Revenue Increase for ‘Premios Juventud’
By Jon Lafayette published
Coca-Cola becomes presenting sponsor; Expedia, White Claw, Boost Mobile join returning sponsors Oreo, M&Ms

Comcast Advertising’s 5 Predictions About Linear, Bundles and Collaboration
By Jon Lafayette published
Report finds 94% of advertisers will maintain or increase spending in premium streaming channels

First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says
By Jon Lafayette published
NBA, morning shows, Univision post gains
The smarter way to stay on top of the streaming and OTT industry. Sign up below.


