Latest about Marketing
More Advertisers Getting a Kick From Women's World Cup Soccer
Ads featuring players score in likability and attention, per iSpot
VideoAmp Navigates Mediaocean in Currency Test With Paramount, OMG
Legacy buying platform opens door to alternative measurement companies
CTV Ad Spending Reached $1 Billion in June, Vivvix Says
Spending on AVOD was up 79% in 2022
Jon Camera Joins Nexstar As Senior VP, National Sales
Exe was VP, local seals at Disney Advertising
Disney Upfront Volume Flat As Negotiations Are Completed
40% of upfront dollars are for streaming and digital
Nexxen Adds Lumen Attention Metrics For CTV To Platform
Data can be used for pre-campaign planning and post-campaign reporting
Paramount’s Bob Bakish Touts Digital Advertising Growth
Direct-to-consumer advertising up 21% in Q2, while linear TV ads dropped 10%
