Latest about Marketing
B+C Hall of Fame 2024: Arthur Wagner
Executive Chairman of the Board & Co-Founder, Active International (Lifetime Achievement Award)
Advanced Advertising Summit: BrightLine’s Michael Bologna Urges Better Teamwork
Ad industry good at pointing out problems, not as good at fixing them
Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry
The best of times for advertising? Not hardly, says media authority and pioneer
Apple TV Plus Ponders Ad Support, Meets With U.K. Ratings Body
Talks come just weeks after Apple poached NBCU ad executive Joseph Cady
YouTube Ad Revenue Up 13% to $8.66 Billion in Q2
But the Alphabet division still missed equity analysts’ forecasts
Comcast Just Lost Another 419,000 Pay TV Subscribers, But Cord-Cutting Appears to Have Finally Decelerated a Bit in Q2
It's the first time since the end of 2022 in which Comcast's quarterly video attrition hasn't surpassed 12%
New Shark Week Sponsors Include Ford, Harbor Freight, Universal Pictures
Gorilla Glue, PNC Bank, Sherwin Williams, Sport Clips and University of Phoenix return to toothsome Discovery programming event
New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024
AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV
