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Latest about Marketing

Karthik Rao speaks during the 2019 NYC Television Week.
Nielsen Names Measurement Head Karthik Rao as New CEO

By Jon Lafayette Published

David Kenny becomes executive chairman

Advertising
Afternoon keynoter Jon Steinlauf, chief U.S. ad sales officer at Warner Bros. Discovery.
Photo Gallery: Advanced Advertising Summit New York 2023

By Michael Demenchuk Published

Snapshots from the kickoff event for NYC TV Week

Advertising
Advanced Advertising Summit
5 Questions With: Rob Christensen of Vevo

By Kent Gibbons Published

Sales and distribution SVP weighs in on addressable technology's impact ahead of Advanced Advertising event

Advertising
AA Innovation Award iSpot Consumer Cellular
Campaign for Consumer Cellular Submitted by iSpot Wins Advanced Advertising Award for Best Use of Multiple Platforms

By Jon Lafayette Published

Impressions increased 21%, cost per acquisition dropped 16%

Advertising
Magnite logo
Mediaocean Will Make Magnite CTV Inventory Available to Local Buyers

By Jon Lafayette Published

Buyers can allocate local ad dollars using existing planning tools

Advertising
Mark Marshall NBCU
Interim No More: NBCU Names Mark Marshall Chairman, Global Advertising & Partnerships

By Jon Lafayette Published

Executive has filled post since Linda Yaccarino left for Twitter

Advertising
AA Award Winner Ken Ganley Kia
Premion Campaign For Florida Auto Dealer Wins Advanced Advertising Innovation Award for Best Use of Data

By Jon Lafayette Published

Sales rose 112% in one month

Advertising
Disney Rose Bowl Prudential
Prudential Signs Multi-Year Deal With Disney To Be Presenting Sponsor of Rose Bowl

By Jon Lafayette Published

New agreement runs through 2026

Advertising
Gaite Jansen as Luna in Netflix original series Happy Ending.
Netflix Retains Top Ranking in Survey of ‘Must-Keep’ TV Brands

By Kent Gibbons Published

Streamer leads ABC, CBS, Prime Video, Hulu in longtime SRG consumer survey

Content
'Pawn Stars' on History
A+E Networks Signs With TVision for Linear, CTV Measurement

By Jon Lafayette Published

Programmer gets attention metrics and program-level competitive intelligence

Advertising
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