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Hershey Has S’more Success With Ads on LG Home Screen
Connected-TV execution draws high recall scores
Paramount To Use iSpot Metrics as Currency in Ad Transactions
Viewing data being integrated into content giant’s systems
FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
Marketers can use first-party data to target audiences
$4 Billion in Political Ads Expected To Give Stations a Boost in 2024
S&P Global Market Intelligence sees station ad revenue declining 9.5% in 2023 but rising 13.5% in 2024
Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
Targets include demographics, TV-show viewership
LG Ad Solutions Sets Closed-Loop CTV Measurement With Affinity Solutions
LoopIQ provides campaign targeting and analyzes consumer response
Old-School Cable Network FETV Sees 28% Upfront Volume Gain
With media age of 68, pharmaceutical clients signed up
Paramount Creates Brand Studio With CBS Sports Events, Talent
CBS Sports Creator Studio will connect advertisers with young fans
