Latest Magnite
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
Magnite Names Erik Brydges Head of Political Demand
Had headed category at Microsoft’s Xandr unit
Magnite Integrates Snowflake, Enabling Secure Use of Data Across Streaming Inventory
Advertisers can manage, create and transact on data-based audience segments
Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
Convergent campaign reaches more potential travelers
Mediaocean Will Make Magnite CTV Inventory Available to Local Buyers
Buyers can allocate local ad dollars using existing planning tools
Magnite Gives FreeWheel Users Better Look at Programmatic Demand
Integration increases competition for programmer inventory
Telly Makes Data, Ad Deals With Nielsen, Magnite, Microsoft
First of 500,000 free TV sets have begun shipping
TransUnion, Magnite Expand Data Deal Beyond Connected TV
Enables audience buying to digital media channels including streaming video, audio, gaming and digital out of home
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