Latest about Magnite
Magnite To Provide Additional Programmatic Access to Spectrum Reach Ad Inventory
Ads on Spectrum’s app can be bought in real time
Kerv’s Interactive Ad Technology Made Available via Magnite Platform
Interactivity provides greater brand favorability, purchase intent
Magnite Working With Captify To Target CTV Ads With Search Data
Searches can reveal interests and purchase intent
Magnite, Mediaocean Join To Make Buying CTV Campaigns Easier
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio and Warner Bros. Discovery
Magnite Names Erik Brydges Head of Political Demand
Had headed category at Microsoft’s Xandr unit
Magnite Integrates Snowflake, Enabling Secure Use of Data Across Streaming Inventory
Advertisers can manage, create and transact on data-based audience segments
Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
Convergent campaign reaches more potential travelers
Mediaocean Will Make Magnite CTV Inventory Available to Local Buyers
Buyers can allocate local ad dollars using existing planning tools
