Magnite, following the $1.14 billion acquisition of SpotX, reorganized its management, putting several SpotX executives into key positions.
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
Magnite, the sell-side advertising platform said it has moved its Unified Decisioning system for connected TV and over-the-top video creators into an open beta test phase.
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