Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
Magnite, the sell-side advertising platform said it has moved its Unified Decisioning system for connected TV and over-the-top video creators into an open beta test phase.
Magnite said its sell side platform will be providing media buyers with content metadata for Chicken Soup for the Soul Entertainment’s streaming services Crackle and Popcornflix.
Sell-side ad platform Magnite said that its third-quarter revenues were boosted by technology, direct-to-consumer and consumer packaged goods marketers increasing their spending on connected TV.
Discovery has decided to use Magnite’s sell-sell side advertising platform to monetize its dplay streaming services in the U.K., Japan and India.
Magnite, the sell-side ad platform formed by the merger of Rubicon Project and Telaria, named Katie Evans chief operating officer, a new position.
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