Magnite

Startup’s seven employees are joining Magnite’s engineering department

47% of CTV viewers view ad-supported content

AMC Networks said it is selling addressable advertising inventory on linear television using programmatic technology via The Trade Desk and Magnite.

Deal increase scale for dynamic insertion

Video data platform Iris.TV said it is working with SpringServe, now part of Magnite, to help advertisers use contextual targeting for campaigns using connected TV.

Streamer FuboTV picks Magnite as preferred supply-side platform for targeted advertising

Magnite said that its was selected by Quigley-Simpson, a performance-focused ad agency, as its preferred sell-side platform.

Magnite had joined the TV Data Initiative, a group formed by a group of ad-tech companies earlier this year to unlock the potential of data-driven advanced TV.

Magnite said it acquired SpringServe, an ad serving platform for connected TV, for $31 million.

Iris.TV is making its brand safety and contextual targeting data available to advertisers buying connected inventory via SpotX, now part of Magnite.