Latest Magnite
Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen
DirecTV Picks Magnite To Enable Programmatic Buying of Traditional TV Inventory
By Jon Lafayette last updated
Launch to focus on VOD with linear available within a year
Plex Names Magnite Preferred SSP, SpringServe as Ad Server
By Jon Lafayette published
Streaming platform's ad volume more than doubles
SpringServe’s BidLink Weighs Programmatic and Direct Demand
By Jon Lafayette published
Competition between bidders improves yield for publishers
Magnite Acquires Carbon To Help Monetize Audiences in Real Time
By Jon Lafayette published
Acquisition bolsters product and engineering teams
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
By Jon Lafayette published
Clients get better access to premium connected TV inventory with less opportunity for fraud
Magnite Accelerates Programmatic Sales of Live Streaming Inventory
By Jon Lafayette published
Sling TV Sees 47% lift in ad conversions using Live Stream Accelerator
Survey: 44% of Cable Subs Would Cancel If They Could Stream Live Sports and Events
By Jon Lafayette published
Ads are important to viewers who stream sports, Magnite finds
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