Latest about Magnite
Sell-side ad platform Magnite said that its third-quarter revenues were boosted by technology, direct-to-consumer and consumer packaged goods marketers increasing their spending on connected TV.
Discovery has decided to use Magnite’s sell-sell side advertising platform to monetize its dplay streaming services in the U.K., Japan and India.
Magnite, the sell-side ad platform formed by the merger of Rubicon Project and Telaria, named Katie Evans chief operating officer, a new position.
Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.
In an election year marked by a big jump in streaming, political candidates might be among the advertisers looking to spend money on connected TV.
