Latest Magnite
E.W. Scripps Picks Magnite as Preferred CTV SSP
By Jon Lafayette last updated
Programmatic inventory available to buyers on Magnite’s platform
Magnite Closes $1.14 Billion Acquisition of SpotX from RTL Group
By Jon Lafayette last updated
Creates large CTV ad platform
Americans Planning Post-COVID Travel Heed CTV Ads: Magnite
By Jon Lafayette last updated
Commercials called a key source of inspiration and information
Trade Desk, Magnite Offer Programmatic Interactive CTV
By Jon Lafayette last updated
Interactive ads on connected TV are being made available programmatically to clients of The Trade Desk and Magnite.
Magnite: Sling TV Saw Programmatic Growth in 2020
By Jon Lafayette published
Addressable campaigns increased via the Magnite platform
Senators Probe Digital Ad Exchanges on Bidding Info Handling
By John Eggerton last updated
Said most in public don't know some bidders build dossiers and sell them
Magnite Agrees to Acquire SpotX for $1.17 Billion
By Jon Lafayette last updated
Magnite said it agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock.
Magnite Aims to Unify Direct, Programmatic OTT Demand
By Jon Lafayette published
Magnite, the sell-side advertising platform said it has moved its Unified Decisioning system for connected TV and over-the-top video creators into an open beta test phase.
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