Magnite Names Erik Brydges Head of Political Demand

By Jon Lafayette
( Broadcasting & Cable )
published

Had headed category at Microsoft’s Xandr unit

Erik Brydges of Magnite
Erik Brydges (Image credit: Magnite)

With a big ad spending election year around the corner, Magnite said it hired Erik Brydges as head of political demand, a new position at the company.

Brydges was previously with Microsoft Advertising’s Xandr unit, responsible for Xandr’s political sales strategy as head of political.

In his new post, Brydges will oversee Magnite’s political demand facilitation team, leading the company’s effort to connect political advertisers to key voters and constituents.

Before joining Xandr, Brydges was senior VP of advertising technology at DSPolitical.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.