Latest about advanced advertising
YouTube Offers Advertisers Moment Blast On Connected TV
Format lets brands connect during sporting events, movie releases, product launches
LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV
31% say they’re planning to remove a subscription service
Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads
IPG clients get faster, seamless access for multi platform campaigns
Networks Adopt Ad Serving Tech From Beachfront Via Canoe
Afro TV, Epix, It’s Really Good TV, Kabillion, TooAVision, TV One Now sign up for CTV and traditional set-top-box TV
Nielsen To Provide Always-On Measurement of YouTube Ads
Campaign information available in Digital Ad Ratings
FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting
1,700 predictive audiences available
Roku, Nielsen Offer Cross-Platform Reach, Frequency Measurement
Capability in Nielsen Total Ad Ratings underpins Nielsen One
GroupM Sees Fast Growth in E-Commerce, Retail Media
Retail media worth $101 billion in 2022, up 15%
