Latest about advanced advertising
Could be key to preserving billions of dollars in digital advertising
Click-to-contact, Viewer’s Choice available to buyers on Discovery Plus in Q4
Expects $25 million revenue contribution from TVSquared by year end
The world‘s second-biggest media agency, which represents McDonald‘s, Apple, Unilever and Johnson & Johnson, will integrate LG Ads CTV inventory into its ad buying systems
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
Ad tech companies Adcuratio Media and Invidi Technologies said that AT&T DirecTV has joined its addressable advertising platform.
Investment expands Discovery’s relationship with advanced advertising company
Executive draws from her programming experience to determine what advertisers need
