Latest advanced advertising
Amazon Offers Incremental Reach Measurement on Streaming Ads
By Jon Lafayette last updated
25 series participating in virtual product placement
Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out
By Phil Schraeder published
Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness
YouTube Offers Advertisers Moment Blast On Connected TV
By Jon Lafayette published
Format lets brands connect during sporting events, movie releases, product launches
LG Ad Solutions Sees Viewers Shifting To Ad-Supported CTV
By Jon Lafayette last updated
31% say they’re planning to remove a subscription service
Ampersand Works With Blockgraph To Bring Acxiom Data To TV Ads
By Jon Lafayette last updated
IPG clients get faster, seamless access for multi platform campaigns
Networks Adopt Ad Serving Tech From Beachfront Via Canoe
By Jon Lafayette last updated
Afro TV, Epix, It’s Really Good TV, Kabillion, TooAVision, TV One Now sign up for CTV and traditional set-top-box TV
Nielsen To Provide Always-On Measurement of YouTube Ads
By Jon Lafayette last updated
Campaign information available in Digital Ad Ratings
FreeWheel’s Beeswax Using Comscore Data for CTV Contextual Targeting
By Jon Lafayette last updated
1,700 predictive audiences available
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.