Latest about advanced advertising
LinkedIn Jumps Into Connected TV Ad Business With NBCUniversal
Networking site engages with Roku, Samsung, iSpot, Kantar
How Linear TV’s Death is Giving Advertisers New Life (B+C Guest Blog)
Yes, linear TV is dying, but the cable coterie was right: a la carte doesn’t work for consumers. As the industry sorts it out, how will advertisers win?
tvScientific Launches Academy To Boost CTV Ad Performance
tvRoom Community will offer advice about tools, tactics and best practices
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Executives predict dollars will shift as linear and digital continue to blur
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
Focus on engagement, interaction when judging a campaign’s effectiveness
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
As viewing behaviors change strategies need to shift, too
5 Questions With: Rob Christensen of Vevo
Sales and distribution SVP weighs in on addressable technology's impact ahead of Advanced Advertising event
Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
Convergent campaign reaches more potential travelers
