Latest advanced advertising
‘Dish Connected’ Blends Sling TV CTV With Satellite TV Inventory
By Daniel Frankel published
New product enables Dish TV’s live linear inventory to be programmatically executed
GOP Senator Pushes Bill To Force Google, Facebook Ad-Side Divestitures
By John Eggerton published
Bill from Sen. Mike Lee (R-Utah) would prevent biggest platforms from having piece of ad-exchange business
How AI Will Shape the Future of TV Advertising
By Jason Fairchild published
Technology’s ability to make spots measurable will be a game-changer
Strategus Measures Impact of CTV on Social Media Conversion
By Jon Lafayette published
Combination of connected TV, social and search lifts effectiveness
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads
By Jon Lafayette published
Deal opens PlayOn platform to commercial applications
DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem
By Jon Lafayette published
Ads not seen cost marketers more than $1 billion last year
Magnite, SpringServe Picked To Provide More Ad Services For TMB
By Jon Lafayette published
SpringServe become ad server of record for OTT
Connected TV Needs One Thing To Become an Industry: Standards
By Bruce Anderson published
Walled gardens won’t scale the platform into a business
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