advanced advertising

Latest about advanced advertising

Addressable advertising panel at Virtual Fall TV 2021.
Advanced Advertising: Catching Up on Addressable TV

By Kent Gibbons last updated

Panel at Virtual Fall TV 2021 says the tech is here and works, but interoperability related issues (still) are a problem

Advertising
Discovery Pause Ad Streaming Advanced Advertising
Discovery Opens Floodgate of New Streaming Ad Formats

By Jon Lafayette Published

Shoppable Showcase Ads let viewers buy featured products

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Advanced Advertising Summit logo
Gold Medal Keynotes on Tap at Advanced Advertising Summit

By B+C Staff last updated

Panels focus on addressable advertising, local OTT and the hot CTV market

BC Events
Brad Stockton dentsu
Dentsu’s Brad Stockton Looking to Plus Up Data-Enhanced Ad Platform

By Jon Lafayette Published

Brad Stockton, senior VP U.S. national video innovation at at agency dentsu, calls DELTA, the advanced programmatic buying system the agency unveiled earlier this year, his baby.

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Compulse
How Sinclair’s Compulse Looks To Grow in Crowded Ad Tech Market

By Jon Lafayette last updated

Being the in-house agency for broadcast giant Sinclair Broadcast Group wasn’t ambitious enough for Compulse.

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Virtual Fall TV 2020
Call for Entries: Advanced Advertising Innovation Awards

By B+C Staff Published

Honoring top campaigns at Nov. 16 Advanced Advertising Summit for use of data, multiple platforms, branded content and results

Advertising
Xandr CTV
Advertisers Plan More Spending on Data Driven Linear TV: Xandr

By Jon Lafayette Published

53% increase in OTT and CTV budgets

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A remote control pointing at a TV
Premion Shows Station Groups the Way to Over-The-Top Revenue

By Jon Lafayette last updated

Tegna, Gamut provide local on-ramp to advanced advertising

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TNT's Snowpiercer on Vizio TV
Streaming Paves a Path for Addressable Ads

By Alan Wolk Published

Invidi launches two initiatives that would ramp up personalization

Technology
Soo Jin Oh Gamut Cox Media Group
How Gamut Got OTT Results

By Jon Lafayette Published

Measurement key in making campaigns work for local advertisers

Currency
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