advanced advertising

Latest about advanced advertising

Big Data
Experian Benefits From Television’s Data Boom

By Jon Lafayette Published

Ad-support business growing faster than anticipated, says senior VP Chris Feo

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NYC TV Week 2022 logo
NYC TV Week Returns Sept. 12-14

By Kent Gibbons Published

Advanced Advertising, Next TV Summit, 20th Anniversary Hispanic TV Summit, 40 Under 40 events slated

Future Events
John Bishop, VP, Business Intelligence
Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop last updated

Moment of flux is a good time to reset the seller-customer relationship

BC Guest Blog
Sona Pehlivanian of NY Interconnect
Quality Still Wins in TV’s New Advertising Landscape

By Sona Pehlivanian Published

Why we need to acknowledge that not all impressions are created equal

BC Guest Blog
Televisa Univision logo
TelevisaUnivision Makes Deal With VideoAmp To Measure, Target Hispanics

By Jon Lafayette Published

Links VideoAmp viewing data with TelevisaUnivision’s household graph

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From left: Moderator Daniel Punt leads a conversation with Premion's Dave Marquard, Gamut Smart Media from Cox's Adam Gaynor, MadHive's Joe Marino, Atmosphere's Jack Mollins, and Fox Television Stations' Tom Fleming during the Growing Local OTT panel at the Advanced Advertising Summit.
Advanced Advertising: Local OTT in Growth Mode

By Michael Malone last updated

Local advertisers go over the top as connected TV takes off

Advertising
From left: Moderator Jon Lafayette, Cadent's Tony Yi, Blockgraph's Jason Manningham, DirecTV Advertising's Matthew Van Houten, RPA's Muhammad Eldereiny, INVIDI Technologies' Bruce Anderson, and TelevisaUnivision's Kent Tseng during the "Addressable Advertising Finally Made Easy" panel at the Advanced Advertising Summit.
Advanced Advertising: Addressable Ads Are In Demand But Need More Help

By Kent Gibbons Published

Advanced Advertising Summit panel was optimistic but realistic about competing interests, complications

Advertising
Xandr
AT&T Completes Sale of Xandr Ad Unit to Microsoft

By Jon Lafayette last updated

Deal unwinds what remains of telco‘s media business

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Innovid mrc
AdImpact Picks Innovid To Measure Political Ads on Linear and CTV

By Jon Lafayette Published

CTV to play a bigger role in election campaigns

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couple watching addressable advertising
Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business

By Jon Lafayette last updated

Vendors for data matching and attribution identified

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