Latest advanced advertising
AdImpact Picks Innovid To Measure Political Ads on Linear and CTV
By Jon Lafayette published
CTV to play a bigger role in election campaigns
Go Addressable Sets Guidelines for $7.5 Billion Addressable-Ad Business
By Jon Lafayette last updated
Vendors for data matching and attribution identified
IAB Tech Lab Launches GPP Global Ad Privacy Permissions Standard
By John Eggerton last updated
Could be key to preserving billions of dollars in digital advertising
Warner Bros. Discovery Working With BrightLine on Advanced Ad Products
By Jon Lafayette published
Click-to-contact, Viewer’s Choice available to buyers on Discovery Plus in Q4
Innovid Reports $7.4 Million Loss in First Quarter
By Jon Lafayette last updated
Expects $25 million revenue contribution from TVSquared by year end
LG Ads Lands a Big One — Omnicom Group
By Daniel Frankel last updated
The world‘s second-biggest media agency, which represents McDonald‘s, Apple, Unilever and Johnson & Johnson, will integrate LG Ads CTV inventory into its ad buying systems
NBCUniversal Expands Programmatic Ad Buying on Peacock
By Jon Lafayette published
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
DirecTV Joins Adcuratio Addressable Ad Platform
By Jon Lafayette last updated
Ad tech companies Adcuratio Media and Invidi Technologies said that AT&T DirecTV has joined its addressable advertising platform.
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