Latest about advanced advertising
How AI Will Shape the Future of TV Advertising
Technology’s ability to make spots measurable will be a game-changer
Strategus Measures Impact of CTV on Social Media Conversion
Combination of connected TV, social and search lifts effectiveness
MediaRadar Using PlayOn Video Capture to Measure Streaming Ads
Deal opens PlayOn platform to commercial applications
DoubleVerify Claims to Have Solved Connected TV’s ‘TV Off’ Problem
Ads not seen cost marketers more than $1 billion last year
Magnite, SpringServe Picked To Provide More Ad Services For TMB
SpringServe become ad server of record for OTT
Connected TV Needs One Thing To Become an Industry: Standards
Walled gardens won’t scale the platform into a business
Media Agency Havas Picks FreeWheel To Scale Programmatic Campaigns
Supply-side platform provides access to premium CTV inventory
WideOrbit Launches ZingX Buy-Side Local TV Ad Platform
Step toward making ordering TV as easy a buying digital
