advanced advertising
Latest about advanced advertising

Advanced Advertising Summit: BrightLine’s Michael Bologna Urges Better Teamwork
By Michael Malone published
Ad industry good at pointing out problems, not as good at fixing them

Advanced Advertising Summit: Irwin Gotlieb Assesses a Challenged Ad Industry
By Michael Malone published
The best of times for advertising? Not hardly, says media authority and pioneer

Samsung Ads Campaign for Southern California Toyota Wins Overall Advanced Advertising Innovation Award
By Jon Lafayette published
Also earning honors are TelevisaUnivision, LG Ad Solutions, Spectrum Reach, EssenceMediacom, Samsung Ads

Navigating the New CTV Ad Landscape (Viewpoint)
By Beau Ordemann published
A rise in programmatic buying could make the upfronts even more relevant

Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
By Jon Lafayette published
Contextual ad company adds direct access to inventory

Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
By Jon Lafayette published
Networks played ‘Can You Top This’ with bold-faced names and ad capabilities

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
By Jon Lafayette published
New offering provides reach forecasting and incremental reach measurement

Netflix To Launch In-House Advertising Tech Platform
By Jon Lafayette published
The Trade Desk, Google Display & Video 360 and Magnite join Microsoft handling programmatic sales
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