The NBCUniversal Owned Television Stations division has made a deal to make inventory from NBC Spot On available to buyers on Mediaocean’s Spectra platform.
In its first NewFront TikTok, the mobile video app that has captured kids, is introducing TikTok for Business and a new partner program to help brands add visual effects to their messaging.
Hulu, in its first upfront as part of The Walt Disney Co., emphasized new ways its advertisers could reach streaming viewers.
Live tests of dynamic addressable advertising in linear TV using the standards established by Project OAR have begun, the industry consortium said Thursday.
We’d love to stay in touch, sign up for the NextTV team to contact you with great news, content and offers.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.