Latest advanced advertising
Attention Metrics Are a Distraction — and They’re Broken for CTV, Too (B+C Guest Blog)
By Dan Mouradian published
Focus on engagement, interaction when judging a campaign’s effectiveness
Why Advertisers Need To Find a Home on Smart TV Home Screens (Guest Blog)
By Travis Hockersmith published
As viewing behaviors change strategies need to shift, too
5 Questions With: Rob Christensen of Vevo
By Kent Gibbons published
Sales and distribution SVP weighs in on addressable technology's impact ahead of Advanced Advertising event
Magnite Campaign for Texas Travel Wins Advanced Advertising Award for Best Target Market Definition
By Jon Lafayette published
Convergent campaign reaches more potential travelers
‘Dish Connected’ Blends Sling TV CTV With Satellite TV Inventory
By Daniel Frankel published
New product enables Dish TV’s live linear inventory to be programmatically executed
GOP Senator Pushes Bill To Force Google, Facebook Ad-Side Divestitures
By John Eggerton published
Bill from Sen. Mike Lee (R-Utah) would prevent biggest platforms from having piece of ad-exchange business
How AI Will Shape the Future of TV Advertising
By Jason Fairchild published
Technology’s ability to make spots measurable will be a game-changer
Strategus Measures Impact of CTV on Social Media Conversion
By Jon Lafayette published
Combination of connected TV, social and search lifts effectiveness
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