Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year.
NBCUniversal is unleashing more new advertising formats designed to keep viewers tuned in and reinforce marketing messages.
Framework identifies linear and digital viewers, laying groundwork for cross-platform measurement
GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go
Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.