Partnership tracks effectiveness across commercials, sponsorship and earned media
Advertising data automation company PremiumMedia306 said it expanded its management group by adding three VPs.
GroupM's Joe Barone previews Sept. 14 opening conversation at Advanced Advertising virtual event at Fall TV 2020.
Viamedia said it was awarded a patent for its QTT platform, which enables programmatic buying and insertion of linear cable television commercials over distributors’ existing infrastructure.
Not only are more viewers watching connected TV, but the advertising on CTV is more effective, according to a survey by video advertising platform Unruly, part of Tremor International.
Outcomes-based video platform LoopMe said it added former Publicis exec Rishad Tobaccowala to its data advisory board.
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