Latest advanced advertising
Google: Advanced Ad Impressions Bounced Back After COVID
By Jon Lafayette last updated
Programmatic impressions grew 70% in Q4
Roku Buying Nielsen’s Advanced Ad Business Enabling Addressability on Traditional Networks
By Jon Lafayette last updated
Companies will collaborate on standardizing measurement across media, including Roku’s platform
Univision’s Donna Speciale Hires Two Ex-Turner Execs
By Jon Lafayette published
Dan Riess named chief growth officer; Dan Aversano named senior VP, analytics and advanced advertising
Advocado Ripens Platform to Boost Cross-Platform Ads
By Jon Lafayette published
Advocado, a St Louis-based data and analytics company said it can not only measure the impact of TV advertising, but increase it by launching short-burst cross-platform campaigns as commercials air.
OpenAP Launches SSP For Linear TV Commercials
By Jon Lafayette published
OpenAP said it launched an supply side platform that gives advertisers automated access to linear inventory from participating TV networks.
Connected TV Trends to Accelerate in 2021
By Jon Lafayette published
Advertising analysts predict streaming growth, programmatic gains
Cadent’s Upgraded Platform Gets First Customer in Empower
By Jon Lafayette published
Agency will be able to activate TV campaign across channels
Beachfront, SeaChange Enable Programmatic for Cable Operators
By Jon Lafayette published
Cable operators will be able to dive into the linear TV programmatic ad pool thanks to technology created jointly by Beachfront and SeaChange International.
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