Latest about advanced advertising
Univision Sets Addressable Ad Beta Tests With Vizio, Dish
Univision is planning to build its addressable advertising capabilities, starting with beta tests with Vizio and Dish this year.
NBCU Unleashes More New Commercial Formats
NBCUniversal is unleashing more new advertising formats designed to keep viewers tuned in and reinforce marketing messages.
Nets, Buyers Sign Up for OpenAP's OpenID, Clearing Way for Audience-Based Campaigns
Framework identifies linear and digital viewers, laying groundwork for cross-platform measurement
Advanced Ads: As Viewership Fragments, Engagement Is the Key
Verizon chief media officer John Nitti says advertisers, programmers look to 5G to capture attention
Advanced Ads: Making the Move from Experimental to Mainstream
GroupM CIO Sweeney says marketers are making the plunge, but there is still a way to go
What Advertisers Can Learn from March Madness 2021
Key takeaways from a delayed tourney as TV ramps back up for sports’ return
Ampersand Using Experian For Audience Segments in And Platform
Data enables clients in all categories to target consumers
Dish, Blockgraph Lead Initiative To Harness Data for TV Ads
Group will identify opportunities ahead for the industry
