Octagon, a top sports marketing agency, signed an agreement making Comscore its exclusive TV measurement provider.
Comscore’s ratings data will be used for planning, buying and measurement for TV right deals, branded content and marketing programs.
“Audience measurement and TV ratings methodology is an incredibly important tool in the work we do for our clients,” said Simon Wardle, chief strategy officer at Octagon. “We are excited to begin using Comscore’s TV ratings and are confident their proven and trusted granular audience insights will help us continue to make optimal decisions for our planning, buying, and measurement efforts.”
“We are excited to begin working with the Octagon team to provide television ratings. Comscore’s stable, reliable and massive TV measurement footprint allows us to capture the full range of networks, particularly with sports channels that other market providers miss,” said Carol Hinnant, chief revenue officer, Comscore.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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