Comscore said it signed a renewal agreement with Gray Television that includes additional stations in the station owners portfolio of TV stations.
Comscore and LiveRamp said they have launched a new product for measuring the outcomes of cross-platform advertising campaigns.
Comscore said it is teaming up with Samba TV to expand its cross-platform measurement capabilities into Europe and deliver CTV viewing information starting in Italy and Sweden.
Comscore said that Weigel Broadcasting renewed their agreement and that it will continue to provide local TV measurement for Weigel’s five stations in Milwaukee and three in South Bend, Ind.
Comscore CEO Bill Livek previews his keynote address with colleague Steve Walsh on the rapidly changing ecosystem at the Audience Measurement Summit virtual event at Fall TV 2000 .
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