Latest Comscore
ANA Working With Comscore on Cross-Media Measurement
The Association of National Advertisers said it is working with Comscore to test a cross-media measurement system for marketers that protects consumer privacy.
Sports Agency Octagon Signs Exclusive TV Data Deal with Comscore
Octagon, a top sports marketing agency, signed an agreement making Comscore its exclusive TV measurement provider.
Trolling Nielsen, Comscore Says Its Local Data Has Been Consistent
Comscore data shows higher viewing versus under-counting by Nielsen
WarnerMedia Joins Comscore’s Addressable Measurement Trial
Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.
After a Break, Capitol Broadcasting Resumes Getting Comscore Data
Capitol Broadcasting said it signed a new deal to get local TV measurement from Comscore after a period where it got its ratings data from Nielsen alone.
Comscore First Quarter Loss Grows to $36.4 Million
Revenue rises to $90.3 million
ViacomCBS Expands TV Ratings Deal with Comscore
ViacomCBS has signed a new agreement with Comscore that provides for expanded TV measurement services for ViacomCBS’s broadcast and cable networks.
