The Association of National Advertisers said it is working with Comscore to test a cross-media measurement system for marketers that protects consumer privacy.
Octagon, a top sports marketing agency, signed an agreement making Comscore its exclusive TV measurement provider.
Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.
Capitol Broadcasting said it signed a new deal to get local TV measurement from Comscore after a period where it got its ratings data from Nielsen alone.
ViacomCBS has signed a new agreement with Comscore that provides for expanded TV measurement services for ViacomCBS’s broadcast and cable networks.
Comscore said it reached an expanded agreement with Dish Media that expands the data it received from Dish to include its Sling TV virtual multichannel video programming distributor.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.