Comscore
Latest Comscore

Comscore Embeds Gender Equity Metrics In Campaign Planning Tool
By Jon Lafayette published
GEM Audiences developed with ANA’s SeeHer initiative

Charges Result In $48.8 Million Q2 Loss for Comscore
By Jon Lafayette published
Revenue rose 2.5%

Comscore’s Proximic Claims 5,000 Advertisers as Clients
By Jon Lafayette published
Programmatic unit reaches deals with Adobe, Publica, Teads

WBNX Cleveland To Add Comscore as Ad Currency
By Jon Lafayette published
Independent station is owned by Winston Broadcasting Network

NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
By Jon Lafayette published
Measurement companies provide real-time outcome-based insights

Comscore Loses $12.5 Million In 1Q As Revenue Declines
By Jon Lafayette published
Company will measure incremental reach for YouTube’s Sunday Ticket

Comscore Expands Quicker Pulse Viewing Data To 210 Markets
By Jon Lafayette published
Local TV measurement data available in 48 hours

Comscore Launches Division for Programmatic Targeting
By Jon Lafayette published
Proximic users will have access to ID-based segments and ID-less audiences across CTV, linear, digital, digital out of home and audio
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