Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.
NBCUniversal said more companies have asked to be included in its search for a better systems for measuring its various businesses, including television viewership.
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