Latest Comscore
Comscore Fires Back at Nielsen on Using Big Data
Panels failed during pandemic, Comscore’s Michael Vinson says
Setting the Record Straight About Modern Media Measurement
New approaches should be part of the industry's shift in direction
The Not-So-Hidden Problem With Big Data Sets
Industry's current data sets don't always represent who is watching
Comscore Goes Live with Measurement for YouTube and YouTube TV
Capability includes tracking de-duplicated viewing across all devices
TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
Comscore Adopts New Methodology for Person-Level Measurement
Drops panel data from Nielsen personal people meters
Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
Comscore Signs New TV Measurement Deal with Fuse Media
Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.
