Latest Comscore
Comscore Everywhere Launching as Direct Competitors to Nielsen One
By Jon Lafayette last updated
Single data set and methodology used to measure across screens
Comscore Adds Social Media Capability By Buying Shareablee For $45 Million
By Jon Lafayette published
Company provides analytics for Mondelez, GroupM, ESPN, NBCU and Vox Media
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
By Jon Lafayette published
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Brian Pugh Named Chief Technology Officer For Comscore
By Jon Lafayette published
Comscore said it named Brian Pugh as chief information officer, a new post at the measurement company.
Comscore In Talks To Be Used as Currency in Next Upfront, CEO Bill Livek Says
By Jon Lafayette last updated
Univision, Spectrum Reach signs of local gains
Comscore Narrows Third-Quarter Losses as Revenue Rises 5%
By Jon Lafayette last updated
First revenue increase since 4Q 2019
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
By Jon Lafayette last updated
Companies agree to work together to refine measurement of Hispanic audience
Comscore, Eyeota Extend Contextual Capabilities to Americas and Asia
By Jon Lafayette published
Comscore and Eyeota said they have expanded their relationship, bringing their cookie-free contextual targeting system to the Americas and Asia.
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