Latest comScore
DoubleVerify, Comscore Team Up To Verify, Measure Audiences
Partnership counts ‘authentic ads’ on CTV, desktop and mobile
Discovery, OMG in Currency Tests with Comscore, VideoAmp
Network, buyer eye alternative to Nielsen for upfront
Media Rating Council Says Comscore Local and National TV Services Being Audited
Current status is ‘not accredited, in process’
Gray Stations To Exclusively Use Comscore as Ad Sales Currency
New agreement expands relationship
WarnerMedia Picks Comscore, iSpot, VideoAmp as Possible Nielsen Alternatives
Testing to lead up to potential currencies for use in upfront
Comscore Everywhere Launching as Direct Competitors to Nielsen One
Single data set and methodology used to measure across screens
Comscore Adds Social Media Capability By Buying Shareablee For $45 Million
Company provides analytics for Mondelez, GroupM, ESPN, NBCU and Vox Media
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
LATEST ARTICLES
