Comscore
Latest Comscore

Magnite Enables Alternate Currencies For Programmatic CTV Ad Buyers
By Jon Lafayette published
Comscore, iSpot.TV, Innovid and VideoAmp certified along with Nielsen

Outgoing CEO Bill Livek Buys $1.15 Million in Comscore Stock
By Jon Lafayette published
Retiring exec now measurement company’s largest individual shareholder

Comscore Cuts First Quarter Net Loss to $9.3 Million
By Jon Lafayette published
Revenue up 4%

Measurement March Madness Produces Fresh NCAA Viewing Stats
By Jon Lafayette published
Games generated 8.6 times more impressions than any other show

Comcast To Use Comscore Data To Sell Local Cable Ads
By Jon Lafayette published
Nielsen competitor gains ground in local markets

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands
By Jon Lafayette published
Comscore, iSpot, VideoAmp data will go through the ringer

Media Rating Council Sees Nielsen Audit Extending Past Q3
By Jon Lafayette last updated
MRC audit committee will also receive report on Comscore in Q3

NBCU Recognizes More Measurement Companies as Nielsen Alternatives
By Jon Lafayette last updated
iSpot data will be available as currency for for transactions in upfront
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