Three Comscore directors including Madison Avenue legend Irwin Gotlieb increased their stake in the measurement company, according to filing with the Securities and Exchange Commission.
Comscore said it reached an agreement to have Comscore’s Quick Score ratings product integrated into WideOrbit’s media sales advertising platform.
Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.
Comscore announced it made a deal with GSTV to measure viewing of the video network at gas stations.
The Association of National Advertisers said it is working with Comscore to test a cross-media measurement system for marketers that protects consumer privacy.
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.