Latest Comscore
Nielsen’s Controversial Ratings System
By Armstrong Williams published
When I first entered the broadcast world as a radio host almost 30 years ago, and more recently as a television host and station owner, Nielsen ratings were everything
Comscore Fires Back at Nielsen on Using Big Data
By Jon Lafayette last updated
Panels failed during pandemic, Comscore’s Michael Vinson says
Setting the Record Straight About Modern Media Measurement
By Dr. Michael Vinson last updated
New approaches should be part of the industry's shift in direction
The Not-So-Hidden Problem With Big Data Sets
By Molly Poppie published
Industry's current data sets don't always represent who is watching
Comscore Goes Live with Measurement for YouTube and YouTube TV
By Jon Lafayette last updated
Capability includes tracking de-duplicated viewing across all devices
TVB Forward: Panels, Impressions and Pay Per Performance Are Top Priorities for Ad Execs
By Mike Farrell published
Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
Comscore Adopts New Methodology for Person-Level Measurement
By Jon Lafayette last updated
Drops panel data from Nielsen personal people meters
Ad Industry Seeks Alternatives After Nielsen Loses Seal of Approval
By Jon Lafayette published
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
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