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Comcast To Use Comscore Data To Sell Local Cable Ads

By Jon Lafayette published

Nielsen competitor gains ground in local markets

Broadcasting & Cable
A pile of money

WarnerMedia Testing New Currencies With Media Buyer IPG Mediabrands

By Jon Lafayette published

Comscore, iSpot, VideoAmp data will go through the ringer

Broadcasting & Cable
Nielsen building in Canada

Media Rating Council Sees Nielsen Audit Extending Past Q3

By Jon Lafayette last updated

MRC audit committee will also receive report on Comscore in Q3

Broadcasting & Cable
NBC Studios in New York

NBCU Recognizes More Measurement Companies as Nielsen Alternatives

By Jon Lafayette last updated

iSpot data will be available as currency for for transactions in upfront

Broadcasting & Cable
LIsa Valentino Disney

Disney Working With Samba TV, Comscore, Nielsen on Measurement

By Jon Lafayette last updated

Trials underway with Omnicom and Publicis

Broadcasting & Cable
Comscore's logo

WideOrbit, Comscore Team Up To Expand Automated TV Buying

By Jon Lafayette published

Comscore data used for transactions and audience targeting

Broadcasting & Cable
Bill Livek of Comscore at TV Week

Outgoing CEO Bill Livek Buys $1 Million In Comscore Stock

By Jon Lafayette published

Exec acquires 400,000 share over three trading days

Broadcasting & Cable
Comscore's logo

Comscore Reports $2.9 Million Q4 Net Income, Reversing Losses

By Jon Lafayette last updated

Revenue up 7%

Broadcasting & Cable
Bill Livek of Comscore at TV Week

Bill Livek Planning To Retire as CEO at Comscore

By Jon Lafayette last updated

Will become executive vice chairman when a successor is identified

Broadcasting & Cable
Comscore's logo

comScore Says Campaign Ratings Beta Released

By Jon Lafayette last updated

Broadcasting & Cable
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