OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Comscore said it named Brian Pugh as chief information officer, a new post at the measurement company.
Comscore and Eyeota said they have expanded their relationship, bringing their cookie-free contextual targeting system to the Americas and Asia.
Calls for industry to use a single language. ‘That language is Comscore,‘ CEO said
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