Latest Comscore
Comscore Adds Social Media Capability By Buying Shareablee For $45 Million
Company provides analytics for Mondelez, GroupM, ESPN, NBCU and Vox Media
OpenAP’s XPm Providing Cross-Platform Metrics With Multiple Measurement Companies
OpenAP, the advanced advertising company, said it launched XPm, which gives advertisers the cross-platform campaign metrics they have been demanding with a choice of measurement companies.
Brian Pugh Named Chief Technology Officer For Comscore
Comscore said it named Brian Pugh as chief information officer, a new post at the measurement company.
Comscore In Talks To Be Used as Currency in Next Upfront, CEO Bill Livek Says
Univision, Spectrum Reach signs of local gains
Comscore Narrows Third-Quarter Losses as Revenue Rises 5%
First revenue increase since 4Q 2019
Univision Using Comscore Exclusively at Stations in D.C., Orlando, Tampa
Companies agree to work together to refine measurement of Hispanic audience
Comscore, Eyeota Extend Contextual Capabilities to Americas and Asia
Comscore and Eyeota said they have expanded their relationship, bringing their cookie-free contextual targeting system to the Americas and Asia.
Comscore’s Bill Livek Stakes Claim To Leadership With Big Data Measurement
Calls for industry to use a single language. ‘That language is Comscore,‘ CEO said
