Latest Comscore
Comscore Aims To Start MRC Review of Its TV Ratings Service Earlier Than Planned
By Jon Lafayette published
Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
Irwin Gotlieb, Other Comscore Directors, Buy More Shares
By Jon Lafayette published
Three Comscore directors including Madison Avenue legend Irwin Gotlieb increased their stake in the measurement company, according to filing with the Securities and Exchange Commission.
WideOrbit Adds Comscore’s Quick Score to Ad Sales Platform
By Jon Lafayette published
Comscore said it reached an agreement to have Comscore’s Quick Score ratings product integrated into WideOrbit’s media sales advertising platform.
Comscore Posts $18.5 Million Net Loss for Second Quarter
By Jon Lafayette published
Revenue slips to $87.7 million
Comscore Incorporates YouTube, YouTube TV Into Campaign Ratings
By Jon Lafayette published
Measurement company provides deduplicated audiences across desktop, mobile CTV
Fox Expands Measurement Relationship with Comscore
By Jon Lafayette published
Fox said it has extended and expanded its relationship with Comscore.
Comscore Adds First-Party Data for Targeting with Experian, InfoSum and LiveRamp
By Jon Lafayette last updated
Predictive Audiences helps reach audiences contextually
Charter’s Spectrum Reach Shifts to Comscore For Local Ratings
By Jon Lafayette published
Charter Communications' ad sales unit, Spectrum Reach, said it is transitioning to using Comscore as its preferred source for local measurement.
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