Comscore said that WarnerMedia is the first programmer to participate in the trials of Comscore’s system for measuring national addressable TV ad campaigns.
Capitol Broadcasting said it signed a new deal to get local TV measurement from Comscore after a period where it got its ratings data from Nielsen alone.
ViacomCBS has signed a new agreement with Comscore that provides for expanded TV measurement services for ViacomCBS’s broadcast and cable networks.
Comscore said it reached an expanded agreement with Dish Media that expands the data it received from Dish to include its Sling TV virtual multichannel video programming distributor.
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