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Execs say looking at multiple data sets, including panel information, helps paint clearer viewership picture
Drops panel data from Nielsen personal people meters
Comscore said it signed an agreement to provide Fuse Media with national TV audience measurement for the linear Fuse channel.
The TV industry is trying to figure out how it will do business in a world where Nielsen is no longer the dominant measurement company.
NBCUniversal said more companies have asked to be included in its search for a better systems for measuring its various businesses, including television viewership.
Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned.
Three Comscore directors including Madison Avenue legend Irwin Gotlieb increased their stake in the measurement company, according to filing with the Securities and Exchange Commission.
