Latest Comscore
180 Degree Capital Looks To Shake Up Comscore’s Board
By Jon Lafayette published
CEO Jon Carpenter gets vote of confidence
Comscore Reports $1.7 Million Loss for Third Quarter
By Jon Lafayette published
Revenue down 2% to $91 million
Comscore Adds Social Media To Cross-Platform Digital Measurement
By Jon Lafayette published
Advertisers, publishers get view of deduplicated audiences across desktop, mobile and social
Roku Ads Integrated Into Comscore Campaign Ratings
By Daniel Frankel published
The Roku platform now transacts 38% of all U.S. streaming, Comscore says
Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
By Jon Lafayette published
Targets include demographics, TV-show viewership
Nielsen Rivals Comscore, iSpot, VideoAmp Get Conditional Certification as Ad Currency by Joint Industry Committee
By Jon Lafayette published
Full certification to be decided in early 2024
CTV Consumption Rises, Powered by Newer Ad-Supported Services
By Jon Lafayette published
Comscore finds viewing up 21%
Comscore Embeds Gender Equity Metrics In Campaign Planning Tool
By Jon Lafayette published
GEM Audiences developed with ANA’s SeeHer initiative
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